How we won $3m+ for an influencer against Impossible Foods
A solo entrepreneur has beaten a billion-dollar brand in a trademark trial. BraunHagey & Borden’s counsel reveals the strategies that secured a decisive victory.
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11 February 2026 Bad news for marketers as the UK’s top court dismisses Oatly’s appeal over its use of a protected word, in a decision with far-reaching implications for an industry reliant on ironic branding.
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8 July 2026 While they account for nearly 13% of GDP, intangible assets remain largely under-measured, according to the World Intellectual Property Organisation.